Our vision when it comes to partners has always been very clear to us. If we want to keep developing and be successful, we need to work with trusted partners that we genuinely love ourselves, both in terms of product and brand.
We are therefore very selective with who we want to work with.
We are proud to refer to the companies below as our Official Y/ELM+ Partners.
MIPS
In 2007, the first Mips safety system hit the market and since then, they have sold over 30 million units to more than 140 helmet brands across various disciplines. The technology is designed to enhance protection against rotational motion, which can result in the shearing and stretching of brain tissue and increase the risk of brain injuries.
The core of our Mips safety system is the low friction layer, which mimics the brain’s natural protection system and allows for relative motion between the head and helmet. The system is designed to work with impacts from any angle.
Mips, are committed to provide the highest level of protection for all helmet wearers. And with over 25 years of experience and 30 million systems sold, they are well trusted to keep you safe.
Agria Djurförsäkring
Agria Djurförsäkring provides Sweden's animals, their owners and Sweden's plant growers with flexible insurance solutions. Agria is a wholly owned subsidiary of Länsförsäkringar and is Länsförsäkringsgruppen's specialist company for animal and crop insurance.
Agria is also present in Norway, Denmark, Finland, France, Germany and the UK.
In Sweden, our operations are built around two business areas:
- The Pets business area has insurance for dogs, cats and "small animals", i.e. pets such as rodents, mini pigs, reptiles and caged birds.
- Business area Horse and Agriculture has insurance for all horses and for all horse owners. The business area also provides Swedish farmers and their animals and crops with flexible insurance solutions.
Hästnet
Hästnet was founded in 2001 in Lindesberg and has grown to become the Nordic region's largest marketplace in equestrian sports, a sport that has more than 500,000 active practitioners in Sweden. Hästnet makes it easy to buy and sell horses and related equipment and services, as well as horse farms. Since 2018, Hästnet is owned and operated by Pet Media Group.
Pet Media Group (PMG) develops, launches and operates leading marketplaces for pets and horses in Europe, with operations in Sweden, the UK, Italy, Spain, the Netherlands and the Czech Republic. PMG's goal since the start in 2018 is to make it easy and safe to buy and sell animals and related products by focusing on technology and service.
Ridesum
Ridesums' mission is to contribute to the well-being of horses, people, and the environment through more innovative horse-keeping for everyone. The Ridesum app is a smart tool that will help you to develop and reach the next level as an equestrian. It’s one of the largest equestrian training apps globally, with 30,000+ riders and trainers from 90+ countries and growing fast. The app contains the world’s largest trainer bank, with 2000 trainers and experts worldwide, that you can book and train for face-to-face or online.
Ridesum was launched in 2019 with online training as a main product, but since then, the concept has been developed. Today it is possible to plan and log your horse's health, behavior and training to get valuable insights. The app also offers inspiring training videos and tips & tricks for more sustainable horse keeping! For trainers and horse business owners, Ridesum provides access to features that will help you work smarter. The app’s booking and invoicing system gives you more time to do what you love.
Ridesum connects knowledge and passion worldwide, driven by the love for horses!
SILVA
In 1933, Björn, Alvar and Arvid Kjellström together with Gunnar Tillander invented the first liquid-filled compass, that was the start of Silvas business. Not only was it the first compass with that technology, it also set a global standard for how navigation devices work. That's when Silva as a brand was born. A few years later, in 1935, they broadened their business area with a new invention, namely the Zeiler headlamp.
Today they focus on three main areas for their products; sports, adventure and professional use. The products are developed and improved on an ongoing basis, all so that you can enjoy quality products and experience tomorrow's adventures with Silva.
Tocsen
TOCSEN stands for the most trusted automated rescue solution with a powerful community. The experiened 12-headed team is constantly working on improving and growing the brand and community.
In 2018 Alex, Andreas and Malte had a common friend, Tom, who had a pretty bad bike crash in the woods. Two hikers found him by pure chance and saved his life. So they founded TOCSEN with a simple goal: Lifesaving cannot be left to luck.
2019 TOCSEN picked up Traction and started a sensor integration with UVEX and ALPINA helmets. The latest addition is the helmet collection of the uprising french brand EKOÏ. Evolving from a team of 3 founders and a tiny tech lab into a start-up worthy office, professional manufacturing, international distribution and a staggering community of over 30.000 users, TOCSEN has been coming a long way.