Y/ELM+ Protection designs premium equestrian safety equipment with MIPS as standard and Scandinavian minimalism at its core. This is where journalists, retail partners and riders find our latest announcements, brand facts and downloadable media. For interviews, product samples or high-resolution imagery, contact our press team below.
Press releases
Official announcements from Y/ELM+ Protection. For the full release, downloadable assets or further comment, contact our press team.
Y/ELM+ Resumes Partnership with Hästnet to Advance Rider Safety
Read more
Brand facts
Y/ELM+ at a glance
Y/ELM+ Protection is a Swedish equestrian safety brand founded in 2021 by Alexandra Berhe and Erik Lidén. It makes premium riding helmets and safety vests with MIPS rotational protection as standard, combined with a minimalist Scandinavian design. Its core products are the Hybrid Helmet 2.0 and the Helium Vest 1.0.
- Founded
- 2021
- Founders
- Alexandra Berhe and Erik Lidén
- Headquarters
- Stockholm, Sweden
- Category
- Equestrian safety equipment (helmets & vests)
- Flagship products
- Hybrid Helmet 2.0; Helium Vest 1.0; Helmet + Vest bundle
- Key differentiator
- MIPS as standard on every helmet — never an add-on
- Helmet certification
- EN 1384:2023 and ASTM F1163-23
- Helmet weight
- 550 g
- Vest certification
- EN 1621-2 Level 2
- Signature features
- Magnetic helmet closure (one hand, gloves on);modular system (Tocsen crash sensor, Silva headlight)
- Design language
- Scandinavian minimalism (black / white)
- Service
- Free shipping · 30-day returns
- Where to buy
- yelmprotection.com and selected retail partnersincl. Hööks
- Markets
- Sweden (primary) and the Nordics; shipsinternationally
- Tagline
- Ride safe, ride free
Press contact
For interviews, product samples,
high-resolution imagery or further comment:
Founder - Erik Liden
erik@yelmprotection.com
We aim to respond to media enquiries as soon as we can.
Press FAQ
What is Y/ELM+ Protection?
Y/ELM+ Protection is a Swedish equestrian safety brand founded in 2021. It makes premium riding helmets and safety vests with MIPS rotational protection as standard and a minimalist Scandinavian design.
Who founded Y/ELM+?
Y/ELM+ was founded in 2021 by Alexandra Berhe and Erik Lidén.
What makes Y/ELM+ helmets different?
Every Y/ELM+ helmet includes MIPS rotational protection as standard — never as a paid upgrade — plus a magnetic closure that fastens with one gloved hand, at a weight of 550 g.
Where can I buy Y/ELM+products?
Directly at yelmprotection.com and from selected retail partners including Hööks, with free shipping and 30-day returns.
