PROTECTION DESIGNED AROUND THE RIDE
YELM is a Swedish protection brand created for riders who want to feel safe without feeling restricted.
Founded in Stockholm in 2021, we combine thoughtful technology, material innovation and Scandinavian design to make protection that feels natural to ride in.
WE BELIEVE SAFETY SHOULD GIVE YOU CONFIDENCE, NOT GET IN YOUR WAY.
That belief shapes everything we make, from fit and ventilation to the details designed around everyday life in the saddle.
MEET THE PEOPLE BEHIND YELM
ALEXANDRA BERHE
A lifelong rider, Alexandra brings years of experience with horses to YELM. Time spent in the stable, outdoors and in the saddle keeps the brand grounded in what riders actually need.
ERIK LIDEN
Erik brings years of experience in product development and protection to YELM. As a former member of the team behind Swedish snow sports and cycling brand POC, he brings technical safety thinking into products designed for everyday riding.
ALEXANDRA
”I’ve long felt that the Equestrian world deserves much better protection products. The safety bar for riders could be considerably higher. With YELM, I want to provide products that exceed the high safety standards and innovation of high-risk sports like downhill skiing, climbing, and cycling. But not only that. Equally important is that riders actually want to wear the product. That’s why we put so much effort and energy into making our products feel unobtrusive, comfortable, and look good.”
ERIK
"The lack of innovation in the riding product category is striking, and the need to raise the bar for safety and comfort for the new generation of riders is urgent. We aim to do that. To support our pursuit of state–of–the–art protection for riders, we have a stellar internal team and a network of people rooted in the Swedish tech, safety, and outdoor scene."
FROM THE JOURNAL
Hello fellow riders!
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Ride safe this winter – Visibility, confidence & smart riding choices.
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